The Estratega Process for Advocacy Strategy in Public Policy responds to the need for better advocacy planning globally. Fundación Ciudadano Inteligente (FCI) developed Estratega after uncovering this need through collaborations with UNICEF. The process is made up of three components—a web platform (accessible at estratega.io) as well as a methodology and a series of workshops outlined on this site. The three components work together to ultimately improve effectiveness of advocacy work.
The methodology is presented here as a linear process, which makes it easy to follow. However, like all methods and processes in the policy innovation toolkit, working through this process in the real world is rarely linear. In fact, it’s important that we revisit previous steps and iterate on our plan as we learn new information about what is and isn’t effective as we work to influence policy.
The Estratega workflow is a great introduction and first step in creating a well-rounded strategy for advocacy work. The initial plan focuses our efforts. It makes explicit our assumptions about the problem and our ideas to overcome it, giving us something tangible to reference in communicating and justifying our decisions. It also explicates our process for adapting our understanding of the problem, our strategy, and our actions.